Ad Agency Product System
End-to-end campaign management
End-to-end product system for a leading ad agency — streamlining campaign management, asset production, and client delivery across teams.
Digital Advertising, Campaign Management
Product Design Lead
Campaign Management, Asset Production, Client Delivery, Cross-Team Workflows
THE CHALLENGE
A leading ad agency was running campaign management across disconnected tools — spreadsheets for planning, email threads for approvals, shared drives for assets, and manual reporting. Creative teams, account managers, and clients had no single source of truth. Campaign timelines were frequently missed, asset versions got confused, and client feedback loops were painfully slow.
WHY IT MATTERED
In advertising, speed and coordination are everything. A missed deadline or wrong asset version can cost a client relationship. The agency needed a unified platform that connects planning, production, and delivery into one seamless workflow that everyone — internal teams and clients — can trust.
THE APPROACH
Campaign Orchestration
Designed a unified campaign management system where account managers plan, schedule, and track campaigns from brief to delivery. Real-time visibility into every campaign's status across all teams.
Asset Production Pipeline
Built a structured asset production workflow with version control, approval gates, and automated handoffs between creative, review, and delivery stages.
Client Delivery Portal
Designed a client-facing portal for campaign reviews, feedback, and approvals. Clients see only what's ready for review, provide inline feedback, and approve with one click.
Cross-Team Coordination
Created role-based dashboards for creatives, account managers, and leadership — each seeing the information most relevant to their workflow and decision-making.
THE OUTCOMES
Campaign management from brief to delivery in one platform
Asset production with version control and approval workflows
Direct client review and approval, eliminating email loops
Role-based dashboards for all stakeholders