Enterprise CMS Optimisation
45% to 80% product listing accuracy
Redesigned reseller e-commerce CMS increasing product listing accuracy from 45% to 80% through structured UX audit and workflow optimisation.
E-Commerce, Content Management, Reseller Platforms
Product Designer
CMS Redesign, UX Audit, Data Quality, Workflow Optimization
THE CHALLENGE
A reseller e-commerce platform had only 45% product listing accuracy — more than half of all product entries had errors, missing information, or inconsistent formatting. The CMS workflow was unintuitive, forcing sellers through complex multi-step processes with no validation or guidance.
WHY IT MATTERED
Inaccurate product listings directly hurt conversion rates and customer trust. When product information is wrong or incomplete, customers abandon purchases, return items more frequently, and lose confidence in the platform.
THE APPROACH
Comprehensive UX Audit
Conducted a thorough UX audit of the existing CMS, identifying pain points in the listing workflow, data entry patterns, and error-prone areas through heuristic evaluation and user observation.
Workflow Restructuring
Redesigned the product listing flow with inline validation, smart defaults, and progressive disclosure. Sellers see only relevant fields based on product category, reducing cognitive load.
Data Quality Framework
Implemented quality scoring for listings with real-time feedback. Sellers see exactly what's missing or incorrect before publishing, with suggestions for improvement.
Performance Monitoring
Built dashboards tracking listing accuracy trends, common error patterns, and seller performance metrics to enable continuous improvement.
THE OUTCOMES
Product listing accuracy improvement
Data-driven redesign based on heuristic evaluation
Inline validation catching issues before publish
Improved workflow reducing listing time