Life Sciences eCommerce
80% offline-to-online shift with 0.13s search response
Designed an omnichannel B2B ecommerce platform that shifted 80% of offline customers online, cut funnel dropout by 30%, and reduced search time from 2 seconds to 0.13 seconds.
Life Sciences, Laboratory Equipment, B2B eCommerce
Product Design Lead
eCommerce Platform, Product Discovery, Customer Analytics
THE CHALLENGE
A major life sciences company serving researchers and lab professionals had a fragmented customer experience. Disconnected online and offline channels. 10,000+ specialized products that were hard to discover. High dropout rates in the purchase funnel. The platform couldn't handle B2B complexity: localized pricing, regulatory compliance, and deep technical filtering.
WHY IT MATTERED
When a scientist needs a specific reagent, they need to find it fast, verify specs, and purchase through their organization's channel. A slow discovery experience pushes them to competitors. Every funnel dropout was lost revenue.
THE APPROACH
Omnichannel Experience Design
Built a platform that seamlessly handles transitions between online browsing, offline purchasing, and hybrid B2B workflows. Designed to feel frictionless regardless of entry point.
Modular Architecture & Integrations
10,000+ products synced from PIM. Bi-directional integration with CRM, ERP, and PIM. Multi-lingual with localized pricing, currency, and regulatory compliance per country.
Predictive Search & Discovery
Redesigned the search experience with predictive capabilities. Reduced response time from 2s to 0.13s. Personalized recommendations based on user roles, purchase history, and research domain.
360-Degree Customer Intelligence
Enabled data and analytics across the full lifecycle, building a 360-degree customer view that informed both the digital experience and sales team strategies.
THE OUTCOMES
Offline customers moved to online, generating higher margins
Product discovery through personalization
Reduction in funnel dropout, higher revenue per customer
Response time down from 2 seconds