Non-Profit & Humanitarian
$600K+ saved while unifying 120+ country sites
Redesigned the digital presence of a global child welfare organization across 120+ countries, optimizing donation flows, unifying content, and saving over $600K.
Non-Profit, Humanitarian Aid, Global NGO
Product Design Lead
Global CMS, Donation Flow, Multilingual Sites, Accessibility
THE CHALLENGE
A global humanitarian organization protecting children across 120+ countries was running on disparate CMS platforms per country. Donors, volunteers, and supporters faced a fragmented experience. The donation flow was confusing, resulting in low conversion. The visual design lacked the emotional boldness to engage potential donors.
WHY IT MATTERED
Every friction point in a donation flow directly impacts the lives of children. A confusing interface, an extra step, an unclear call-to-action — each can cause a donor to abandon the process. Even small conversion improvements translate to significant additional funding for education, healthcare, and child protection worldwide.
THE APPROACH
Heuristic Evaluation & Accessibility Audit
Started with a comprehensive evaluation identifying accessibility gaps, consistency issues, and usability barriers. Data-driven foundation ensured the redesign addressed real problems, not assumptions.
Storytelling-Driven Design
Redesigned key pages with a storytelling-first approach. Bold visuals, compelling narratives, and clear impact statements to create emotional connection before users reach the donation form.
Donation Flow Optimization
Streamlined the donation process: fewer steps, fewer fields, clear progress indicators. Designed for one-time, monthly, and campaign-specific donations with intuitive switching.
Atomic Design System & Global CMS
Built the entire platform on atomic design principles for maximum reusability. Centralized CMS unifying all country sites with multilingual support, shared integrations, and consistent governance.
THE OUTCOMES
Cost savings while enhancing UX, accessibility, and architecture
Unified under one scalable CMS
Scalable design system for easy updates and component reuse
Donation tracking and strategic insights enabled